Marketing Strategy Business Plan

Cambridge Strategy Group

Executive summary (excerpt only)

In 1998, the doors to 898,000 new businesses opened in the United States for the first time. Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward. While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality. Additionally, the scarcity of talent in today's market makes it extremely difficult for small business owners to attract and retain those skills.

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